Social Media & SEO Archives - Page 6 of 8

What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

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Branding/Marketing

PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever

This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]

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Social Media & SEO

Measuring Brand Reputation: Top Challenges, Tactics and Tools

PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, took place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss the latest challenges, tactics and tools for measuring and evaluating reputation.

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Social Media & SEO

Biden Breaks His Own News, Bypasses Mainstream Media

Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.

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Digital & Technology

Social Media for PR Campaigns: Adapt for a New Audience

While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.

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Branding/Marketing

PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady

This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

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Branding/Marketing

TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video

At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.

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Branding/Marketing

Why Companies Fail At Influencer Marketing

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

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Branding/Marketing

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

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Digital & Technology

Break Through the LinkedIn Noise by Avoiding Four Mistakes

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

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