Social Media & SEO Archives - Page 5 of 5

How Brands Win: Influencers Are Out. Advocates Are In.

Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.

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Digital & Technology

PRNEWS Announces Winners of 2024 Impact Communications Awards

PRNEWS today announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large. Winners are the campaigns, initiatives, and communicators—both internal and external—that are advancing the fight for global change.

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Branding/Marketing

How OkCupid’s Marketing and Communications Team Uses Generative AI

Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.

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Influencer Marketing

E-commerce and PR: A Symbiotic Relationship

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

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Crisis Management

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR

This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

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Digital & Technology

In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

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