Social Media & SEO
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Corporate Social Responsibility
PRNEWS Unveils Winners of the 2025 Impact Communications Awards
PRNEWS has unveiled the winners of its 2025 Impact Communications Awards, which honor the most outstanding CSR, ESG & DEI initiatives and communicators driving that impact.
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Digital & Technology
The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret
We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”
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Crisis Management
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
This week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
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Digital & Technology
How PR Can Win in AI Search: SEO Strategies for the LLM Era
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
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Influencer Marketing
Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.
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Influencer Marketing
Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.
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Crisis Management
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
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Digital & Technology
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”
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Social Media & SEO
Getting Memorial Day Messaging Right
For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.
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Branding/Marketing
PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.
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