Data Driven ROI
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Acquisition
Claritin Sweeps Scores with Soccer Teams
One local soccer team will score a chance to win a private coaching session with a U.S. Men’s National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.
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Acquisition
Dreyers Concocts Kids’ Recipe Contest
Nestlé Ice Cream is running its kids’ recipe contest again, dangling a grand-prize trip to its headquarters as “flavorologist” for a day.
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Acquisition
McDonald’s Tulsa Market Goes Mobile
Tulsa-area McDonald’s restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.
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Acquisition
Arby’s Fuels Apprentice Tie-in With Sweeps
Arby’s is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.
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Acquisition
Airlines Loyalty Programs’ Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.
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Data Driven ROI
Firms Say Measure, Marketers Ask How
Here’s an odd sort of metric for marketers to track: In how many ways can their companies shoot them in the foot?
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Data Driven ROI
ROI in Business-to-Business Marketing
According to an October 2004 study by Patrick Marketing Group, 8% of marketers surveyed said accountability had increased in their marketing organizations over the last 24 months—and 59% of those said marketing programs must show a return on investment. But that’s a daunting assignment for many business-to-business marketers.
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Data Driven ROI
How to Measure Online Marketing Success
Advertising exists to help companies make money. That’s it. There are no moral victories in marketing.
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Data Driven ROI
Direct Mail Response vs. E-Mail: Which is Higher?
Looking to increase returns? Go digital. Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.