Data Driven ROI
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Acquisition
Guinness Dangles $20,000 Home Bar in Contest
Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.
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Acquisition
Yu-Gi-Oh Invades Carl’s Jr., Hardee’s Kids’ Meals
Carl’s Jr. and Hardee’s have unleashed their latest kids’ meal promotion tied to 4Kids Entertainment’s popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.
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Data Driven ROI
Colloquy Corner: Avoiding the Zero-Sum Game
Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.
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Acquisition
AirTran Sweeps Goes Car Racing
AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.
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Acquisition
Smirnoff Puts New Cocktail Consultant to Work
In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report back with his findings and represent the brand. It didn’t take long to identify the perfect candidate.
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Data Driven ROI
Silverpop Survey Shows Best-Practices Gap
It sounds dumb, but some marketers are failing to give people a reason for signing up for their e-mail newsletters. And too few are offering opt-ins on every page of their Web sites. Those are two findings of a new list-growth survey by Silverpop.
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Data Driven ROI
Content Delivery Means More Than E-mail
The hottest electronic channels may be a marketer’s dream. Cutting-edge technology enables consumers to have content delivered directly to them instead of chasing it down.
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Data Driven ROI
Going Mobile? Text Messaging Is Still the Way
Mobile marketing is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed by retailers with GPS capabilities to replace those worn jeans at 20% off, and watching TV—complete with ads—on our handsets. Get real.
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Acquisition
Crown Royal to Add Contestant’s Name to NASCAR Sponsorship
Crown Royal will put a consumer’s name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.
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Acquisition
Mazda Pairs with Google Earth for Sweeps
Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.