Data Driven ROI
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Data Driven ROI
Hearing Loss Firm Tries Blog and Newsletter
Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Capithorne, blogs became a key marketing tool for his site hearingmojo.com.
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Data Driven ROI
An E-Zine Strategies Tip Sheet
It all sounds so complex. But do you really have to hire a think tank when mulling a newsletter program? Here are several strategic pointers to keep in mind when launching an e-zine.
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Acquisition
Panasonic’s Bunny Neuter Promo Jabs Energizer
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.
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Acquisition
Twix Touts Sweeps Via Radio
Twix kicks off summer with an online sweeps through radio spots airing on Westwood One.
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Acquisition
WNBA Ties Sweeps to New AOL Programming
AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.
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Acquisition
Morton Salt Pours Out Sweeps
Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.
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Acquisition
Wise, Modell’s Pitch Baseball Sweeps
Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.
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Data Driven ROI
First, Do No Harm. Unless You’re Feeling Lazy
LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is
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Data Driven ROI
Ringing Down Costs
WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were
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Acquisition
Baskin-Robbins Launches Pink Spoon Tour, Game
Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.