Data Driven ROI
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Acquisition
McDonald’s Seeks Votes for Crew Talent Contest
McDonald’s is looking for customer feedback to help choose the winner in its employee Olympic video contest.
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Acquisition
Kmart Gets Kids to Create Ads
Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style.
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Acquisition
Staples Teams with Bed Bath & Beyond for College Sweeps
Staples, Inc. is out with a back-to-school campaign targeting college students.
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Acquisition
Mars Snack Food Pushes Combos with Sweeps
Mars Snackfoods is promoting its Combos Snacks brand with an instant-win game and online sweepstakes offering the chance to win a “mancation,” or all-man vacation, to next year’s Daytona 500.
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Acquisition
Best Western Fuels Hotel Stays with Gift Card Giveaway
Best Western International has teamed up with the Disney Channel movie “Camp Rock” to launch a travel card promotion designed to incent hotel stays during the summer
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Acquisition
Boru Bar Band Promo Does an Encore
Castle Brands, makers of Boru Vodka, is getting set to launch the second annual “Defend the Bar Band” local music competition, offering $10,000 in music equipment to the winning indie band
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Acquisition
Bounty Celebrates Father, Daughter Bond with Contest
Procter & Gamble’s Bounty paper towels brand is out with a national contest in search of dads and daughters who best show that special father/daughter bond.
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Acquisition
New York Life Steps into Consumer-Generated Content
The New York Life Insurance Co. has launched an online contest asking visitors to create ads using the company’s blue box logos.
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Acquisition
Red Robin Renews Kids Gourmet Burger Contest
Red Robin restaurants are challenging kids once again to develop gourmet burger recipes for a chance to have their recipe included in an online cookbook.
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Acquisition
Band Teacher Wins All-Star Singing Contest
A high school band teacher won the Baby Ruth-sponsored contest to lead the crowd at Yankee Stadium in singing “Take Me Out to the Ballgame” during tonight’s Major League Baseball All-Star Game.