The New York Life Insurance Co. has launched an online contest asking visitors to create ads using the company’s blue box logos.
The contest, called the Blue Box Challenge, can be found at http://www.newyorklife.com/blueboxchallenge. Ten winning ads will be selected with the creators receiving a $100 donation to the charity of their choice. The ads will be featured prominently on New York Life’s Web site, http://www.newyorklife.com
The contest supports the ongoing 2008 Selfless Gift advertising campaign, which launched earlier this year and appears on billboards, telephone kiosks, the Web, and in magazines across the country.
Winning ideas will be required to fit with the themes of the company’s core values—integrity, humanity, financial strength—and the theme of the 2008 ad campaign itself: life insurance as the most selfless gift of all.
The challenge runs through Aug. 31. The 10 winning ads will be selected and unveiled in September and featured on the Web site during Life Insurance Awareness Month.
Network
