Data Driven ROI
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Acquisition
Circuit City, YouTube Team to Tackle Your Inner Jock
Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances.
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Acquisition
Hasbro Contest Celebrates Easy Bake Oven Anniversary
Hasbro, Inc. is toasting the 45th anniversary of its Easy-Bake Oven and its Snack Center toy with a nationwide search to find the next “Baker of the Year.”
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Acquisition
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools
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Acquisition
Subway Ups Ante: $67 Million in Prizes in Scrabble Game
Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game
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Acquisition
First Hispanic Campaign Debuts for Nestlé Pure Life
Nestlé Waters North America has signed a two-year partnership with Cristina Saralegui, an internationally acclaimed Hispanic television personality.
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Acquisition
Jewelry Sweepstakes Hypes Hallmark Channel Movie
Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress
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Acquisition
Build-A-Bear Rolls out Back-to-School Sweeps
Build-A-Bear Workshop is getting kids ready to go back to school with a sweepstakes and in-store giveaways.
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Acquisition
Chicken of the Sea Launches Jingle Contest
Chicken of the Sea International is looking for a few good lyricists to create a new verse for the company’s famous jingle—with a twist
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Acquisition
Simon Malls Rolls Out Olympic-Themed Gift Cards
Simon Property Group is out with an interactive gift card designed to bring a piece of Olympic fever to shoppers
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Acquisition
Novamex Offers Vegas Trip with Southwest Airlines
Novamex, distributor of Los Refrescos de Mexico, is running a sweepstakes for a trip to Las Vegas on Southwest Airlines.