Data Driven ROI
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Acquisition
Disney Runs Dream Job Contest
#6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a
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Acquisition
MSN Program Engages Weight-conscious Consumers
#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to
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Acquisition
Fox-Sponsored ‘Pac-10 Fitness Challenge’ Kicks Off
The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.
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Data Driven ROI
Cost-Cutting Drives Acxiom Growth
Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.
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Acquisition
Adult Swim Runs Adult Comedy Casting Call
Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King.
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Acquisition
Pets Dress for Halloween in BHG Contest
Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder
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Acquisition
ING NYC Marathon Sponsor Field Grows, Adds Contests
The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2
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Data Driven ROI
Let Consumers Know Exactly How You Will Fulfill Your Promises
You can promise your customers the world. But you need to communicate how and what you’re going to do to make them choose you over the competition. Here’s how you can make those pillars of promise become more than empty guarantees.
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Acquisition
Free Advergames Play Well with Gamers: Survey
Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer
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Acquisition
Tommy Hilfiger Wants Your Dreams
A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so