The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.
Thousands of students, faculty, staff, alumni and supporters at Pac-10 schools are expected to participate. Participants log their total exercise minutes in various categories, including running, swimming and cycling, with the ‘most fit’ university crowned on the time spent doing physical activity.
The idea is to promote physical activity and exercise along with school spirit.
The Fitness Challenge is part of a variety of Pac-10 recreational sports events and competitions to be held throughout the year, including intramural and club sports under an umbrella program called the Pac-10 Challenge.
Through its Pac-10 Properties division, Fox Sports Enterprises partnered with Pac-10 recreation departments to solicit corporate partners and promote Pac-10 Challenge events.
“The Pac-10 Challenge presents a tremendous opportunity to reach, support and promote recreation and intramural activities on campus,” said Mitch Huberman, senior vice president, Fox Sports Enterprises.
It also provides Fox a chance to improve its profile among 18-to-24-year-olds most likely to engage in the competition.
A second partner, Hothand Wireless, is providing mobile programming and advertising through its Mobile Recreation platform. Participants and fans can check out the competition on web-enabled wireless devices by going online.
Students and alums can register by selecting a school and logging on.
Stanford University took the first Pac-10 Fitness Challenge with Washington State coming in second.
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