Topic
Profiles & Campaigns
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Engagement
How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”
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Agencies
Making an Authentic Millennial Mom-Brand Connection
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn’t geared to them.
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Loyalty Marketing
How Jessica Alba Launched the Honest Company
When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.
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Engage & Convert
Subway’s New In-Store Mobile Pay Solution
Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.
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Profiles & Campaigns
DuPont’s Online Video Success Story
DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.