Profiles & Campaigns
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Profiles & Campaigns
Valentine’s Day Marketing Round-Up
Marketers have been busy in the weeks leading up to Cupid’s big day, and Chief Marketer is here to provide you with a rundown of Valentine’s-themed campaigns that are sure to warm your heart.
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Acquisition
DQ’s Marketing to “Fans,” Not “Customers,” Pays Off
As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.
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Acquisition
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.
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Profiles & Campaigns
Super Bowl Round-Up: Nationwide Provokes, McDonald’s Big Giveaway
Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.
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Acquisition
McDonald’s CMO on “Lovin” Campaign
McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
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Events
Nike Uses Content Marketing Videos for Internal Communications
Content marketing videos play an important role as an internal communications tool for Nike.
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Data Driven ROI
3 Ways to Link Online and Offline Customer Experiences
Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.
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Profiles & Campaigns
Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose
We’re just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff–Super Bowl marketing campaigns!
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Profiles & Campaigns
New NFL CMO Dawn Hudson on “No More” Domestic Violence Ad
Dawn Hudson, the new NFL CMO, takes on a difficult role. Here, she talks candidly about the “No More” domestic violence ad campaign.
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Engagement
Six Gold Winning Big Ideas
Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.