A few weeks ago we let you know about five big brand CMO’s who are facing tough jobs this year. The NFL, embroiled in domestic abuse scandals, hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needed to overcome lackluster sales. Netflix recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed.
Now, this article focuses on one of those CMOs facing real challenges this year: Dawn Hudson, the new CMO of the National Football League. Hudson is not new to the NFL after working for 11 years at PepsiCo, which has been one of the Super Bowl’s most loyal in-game advertisers. Here, Hudson speaks candidly on a number of issues, including why she took the job and how she views the “No More” domestic violence ad that will run during the Super Bowl on Feb. 1.
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