Profiles & Campaigns
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Acquisition
Is Coca-Cola’s “One Brand” Strategy Right for You?
Coca-Cola’s new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.
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Engage & Convert
Clorox + The Bachelorette Bleachable Moments
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
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Profiles & Campaigns
Marketing Hall of Fame Names Patagonia, Nike, Others
Four outstanding marketers were named to the 2015 Marketing Hall of Fame. We learn their journeys and the four share lots of lessons.
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Digital
Bluetooth Keyboard Arrives with Trays of KFC Chicken
KFC’s Tray Typer is an innovative marketing tool that let’s customers use a bluetooth keyboard to text from their phones.
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Agencies
“Fem-vertising” Proves Skyrocketing Effectiveness
“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.
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Acquisition
Inside Cape Cod Chips, a Chance to Win $5,000
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.
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Agencies
And the 2015 PRO Awards Finalists are …
Join us on June 16 in NYC to celebrate the 2015 PRO Awards winners. Also on the agenda: PROMONext, our fast-paced educational sessions with top brand speakers.
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Direct Marketing | Print
In B2B, Don’t Be Afraid to Test Something New
What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.
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Acquisition
Beringer Bets on Breakthrough Sampling Technology
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
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Acquisition
Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.