Profiles & Campaigns
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Engagement
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
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Demand Gen
2020 PRO AWARDS Winners Announced at Virtual Celebration
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
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Demand Gen
The Best B2B and B2C Experiential Campaigns of the Year
Peruse Event Marketer’s 2020 Ex Awards list, an annual recognition program for experiential marketing.
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Demand Gen
How Brands Are Engaging Consumers Ahead of Super Bowl LIV
Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.
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Engagement
The 10 Best Promotional Marketing Ideas of 2019
Take a look at our pick of the 10 best promotional campaign ideas of the year.
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Acquisition
From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season
How 15 brands have approached holiday activations with experiences.
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Agencies
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
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Acquisition
Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign
Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.
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Profiles & Campaigns
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation. -
Acquisition
Modern Warfare Takes Over Burger King in LA
In the run up to the highly anticipated release of Call of Duty: Modern Warfare,
big brands wanted to get in the game.