Pop-Ups Archives - Chief Marketer

Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience

The world could use a collective deep breath right about now, and brands are responding with Zen-inspired experiences designed to put consumers at ease. As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, they’re creating sanctuaries where attendees have an opportunity to get present […]

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B-to-C Events

The Brief: Data Banks and Teddy Takeovers

This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.

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B-to-C Events

The Brief: Third Nipples and Duo’s Death

This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and pop-up radio stations.

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B-to-C Events

Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the most NFL Championship games—and, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented […]

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B-to-C Events

The Brief: Nutty Cruisers and Matcha Moments

This week’s hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and Matcha Moments.

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B-to-C Events

Executive Q&A: Daiya CMO John Kelly Talks Nostalgia Marketing and Dairy-free Sampling

Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 […]

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B-to-C Events

Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’

In a world often consumed by virality and trends, Tanqueray is sticking to its roots and championing the idea that some things—like a gin martini—never go out of style. The brand’s “Classic or Nothing” campaign, which launched last fall, has been the driving force behind a new long-term strategy aimed at “demystifying” the category and […]

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B-to-C Events

How Brands are Making (and Building) Valentine’s Day Connections

Valentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the […]

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