Pop-Ups Archives - Chief Marketer

The Brief: Better Halfs and Laundromat Soirees

This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees.

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B-to-C Events

Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity

Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, […]

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B-to-C Events

Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour

Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the […]

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B-to-C Events

The Brief: Tanq Holidays and the Wienie 500

This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.

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B-to-C Events

The Brief: Nostalgia Malls and Fizz Mobs

This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs.

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B-to-C Events

Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall

Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples’ daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets by Sprig & Social, a champagne toast […]

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B-to-C Events

A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign

In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to […]

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