Mobile
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Data & Analytics
U.S. Consumers Spend 80% of Their Mobile Time on Apps
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.
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Data & Analytics
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.
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Mobile
Location-based Disconnect
The Chop House lets customers check in for a free glass of wine, but the waiter is out of the loop.
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Digital
Taking Interest-Based Advertising – and Self-Regulation – into Mobile Environments
One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.
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Digital
Visit Our New Sister Site DM Confidential
Access Intelligence’s DM Confidential is now part of the Chief Marketer network.
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Engagement
Top 3 Mobile Strategies for Live Entertainment
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.
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Mobile
Five Predictions for Mobile Measurement
Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.
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Acquisition
Volvo Trucks Launches Online Game and iPad App
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
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Direct Marketing | Print
Power Pack: Ideas and Trendsetters to Watch in 2013
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
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Data & Analytics
Showrooming: Theft or Opportunity?
Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.