Mobile
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Digital
Bluetooth Keyboard Arrives with Trays of KFC Chicken
KFC’s Tray Typer is an innovative marketing tool that let’s customers use a bluetooth keyboard to text from their phones.
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Direct Marketing | Print
In B2B, Don’t Be Afraid to Test Something New
What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.
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MarTech
McDonald’s Tests McDelivery Home Delivery Service
McDonald’s is joining other fast-food restaurants to offer home delivery service with McDelivery. Customers have asked McDonalds to provide the offering.
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Acquisition
Coca-Cola Introduces Mobile Fitness Tracking Site
A new mobile fitness tracking site turns on Coca-Cola’s 2013 commitment to support physical fitness programs.
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Digital
5 Magical Digital Ads and What you can Learn
Lots of lessons here from these five digital ads.
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Data & Analytics
10 Future Marketing Trends
If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.
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Engagement
YouTube Kids Video App, McDonald’s, Mattel Under Fire
Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.
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Acquisition
Marketing on Weather Apps = Sunny Days
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
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Digital
New Site Helps McGraw-Hill Connect With Students and Educators
A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
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Data & Analytics
Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.