Loyalty Marketing
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Data & Analytics
Using Data to Create B2B Brand Advocates
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.
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Engagement
Holiday Marketing: It’s Not All About Tradition
What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.
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Engagement
4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
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Data & Analytics
Marketing Musts for Stronger Customer Relationships
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
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Acquisition
Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
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Data Driven ROI
How Digital Transformation Can Boost Customer Loyalty
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
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Data & Analytics
Leveraging Data to Avoid Customer Churn: A Cautionary Tale
Customer churn has long been a problem for cable companies. Good data management can change that channel.
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Acquisition
Popular Coupons Hurt Bed Bath & Beyond
As consumers came to rely on Bed Bath & Beyond’s popular 20%-off coupons, the company’s profits are feeling the pain.
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Loyalty Marketing
Emerging Platforms: A New Species in the Loyalty Jungle
The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.
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Loyalty Marketing
Walgreens Tests Exercise Wearables to Reward Loyal Customers
Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It’s testing exercise wearables to reward customers?