Loyalty Marketing
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Data & Analytics
Why B2B Brands Need Customer Advocates
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
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Acquisition
Report Reinforces Role of Authenticity
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
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Acquisition
Bots on Facebook Messenger App Open Opportunities for Brands
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
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Acquisition
Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
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Loyalty Marketing
Ways Mobile Technology Can Differentiate Your Rewards Program
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
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Loyalty Marketing
How to Upgrade Your Loyalty Programs With the Right Technology
Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.
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Data Driven ROI
Nest Thermostats Turns Old Loyalty Mechanics New Again
Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.
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Acquisition
In-Store or Online: Millennials Appreciate Holiday Shopping Experiences
A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.
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Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
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Acquisition
5 Ways Retailers Can Ring in (DIY) Makers
At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.