Loyalty Marketing
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Acquisition
Small Fish in a Big Pond? Tips to Crush the Competition
You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.
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Acquisition
Bud Light to You: Let’s be Friends … for at Least 10 Years
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.
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Acquisition
Dunkin’ Pours Valentine’s Love Over Social
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.
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Acquisition
The Whys Behind Abstract Neon La Croix Cans and Other Iconic Packaging Designs
Here’s a look at how eight of the most iconic product packaging lining store shelves came to be.
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Acquisition
Three Ways to Put Humanity Back into Digital Marketing
As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.
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Acquisition
Marketing Strategies to Increase Customer Loyalty
Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.
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Acquisition
PowerBar’s Gutsy Deal with Ryan Lochte
Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.
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Acquisition
In Stores, Retailers Get Personal to Fight E-Commerce
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
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Acquisition
In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic
More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.
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Digital
The Art of Authenticity in Branding
Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.