Events
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Data & Analytics
Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
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Engagement
Retailer Trends, Tips and Takeaways for Manufacturers: Research
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
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Data & Analytics
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
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Engagement
General Mills Firms up its Greek Yogurt Line
General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.
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Engagement
Event Marketing is Celebrity Cruises New Model
Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.
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Data & Analytics
Attention, Shoppers: Store Is Tracking Your Cell
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
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Engagement
Sweet Tweets: Social Media Pave Way for Twinkies’ Return
Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.
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Acquisition
Promotions Celebrate Those Willing to Just Get Up and Go
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
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Acquisition
Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
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Digital
Cricket Campaign Takes on Verizon/AT&T on Overcharging
A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.