Events
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Acquisition
Consumer Packaged Goods Creative Showdown: Slideshow
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
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Digital
Talking Turkey: Thanksgiving Retail Round-Up
While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.
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Engagement
Hispanic Trends / Recommendations for CPGs and Retailers: Study
AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.
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Data & Analytics
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Engagement
5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour
When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.
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Engagement
Target Ties Social Media to Stores/Catalogs for Holidays
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.
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Acquisition
2013 PRO Award Winners
Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]
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Engagement
Fight Against School Bullying Expands to Store Shelves
Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.
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Data & Analytics
What Apple’s iBeacon Means for Local Commerce and Retailers
Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
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Engagement
Rebranding Sets America’s Cup on the Right Course
A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.