Events
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Direct Marketing | Print
Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Engagement
New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers
This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.
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Acquisition
Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
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Engagement
Old Bay Expands to Craft Beer, the Freezer and New Partners
Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.
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Digital
Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
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Acquisition
2014 Top Shops Call for Applications
Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.
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Data & Analytics
4 Secrets to Drive In-Store Traffic and Sales with Mobile
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
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Engagement
Red Roof Listened, Took Action and Now Markets a New Segment
A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.
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Digital
Retailers Look to Merge Brick and Online Shopping Experiences
(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.
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Data & Analytics
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.