Events
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Engagement
Arby’s Owner Buys Wendy’s for $2.3 Billion
Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion.
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Engagement
Sara Lee CMO to Leave Post
Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company.
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Acquisition
Wisk Rolls Out Passion Sweepstakes
Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.
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Engagement
Beer Brand Corners Boxing Bout
The Tecate beer brand will reach out to adult Hispanic boxing fans in the U.S.
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Acquisition
Gillette Runs Contest to Find Sports Phenom
Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.
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Engagement
Burger King Brands Subscription Mobile Games
Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.
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Engagement
Bank of America Ties Olympic Sponsorship to Rewards, Events
Bank of America is giving people a chance to support America’s Olympic athletes through branded products, and an online campaign and tour.
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Acquisition
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.
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Engagement
Jolt Soda Relaunches Brand with Sampling Program
Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign
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Engagement
Lord and Taylor Hires Former Home Depot CMO
Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.