Engagement
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Acquisition
7-Eleven Adds 3 Million Loyalty Members with Points Giveaway
7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points. -
Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be. -
Acquisition
Five Misconceptions About Influencer Marketing
Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions. -
Acquisition
How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
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Demand Gen
Invest in C-Suite Relationships, Even if You Can’t Measure The ROI
Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.
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Acquisition
Electronic Ad Delivers Fun and a New Car Smell for Toyota
Saatchi & Saatchi got together with Structural Graphics and together they
threw every notion of caution to the wind. -
Engagement
Wakanda Forever: Black Panther’s Lessons for Marketers
When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.
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Acquisition
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know. -
Technology
The Impact of AI on Brands
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.
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Data & Analytics
C-Suite Puts Emphasis on Customer Experiences: IBM Report
Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.