Engagement
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Digital
Applying Conversion Rate Optimization to All Aspects of Marketing
Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.
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Acquisition
Don’t Jump on the Reboot Trend Without Reading This
If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid? -
Acquisition
Are You Ready for the Workplace of the Future?
Workplaces of the future call for unprecedented change—here’s seven predictions.
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Social
Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
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Acquisition
KFC Goes for the Unexpected in Consumer Connections
Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to? -
Profiles & Campaigns
Avnet Uses Podcast to Connect With Engineers
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
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Events
Viva Nerd Vegas: Comic-Con Marketing Round-Up
It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
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Acquisition
Kroger OptUP App Scores Products for a Healthier Diet
Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience. -
Acquisition
Amazon Prime Day Promotion Goes Haywire, Dogs Say ‘Sorry’
Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose. -
Acquisition
Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.