Engagement
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Acquisition
Voice-Activated Technology Goes Mainstream: Are You Ready?
Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers. -
Acquisition
Kristin Bell + Kids = Catchy Campaign for Old Navy
The campaign is not only a way for Old Navy to drive store traffic, but it also
taps into its cause platform ONward! -
Acquisition
3 Steps to Rewrite Your Organizational Structure and Meet Marketing Goals
Is the structure of your in-house marketing team getting in the way of
your goals? Get some tips for the right approach for your team. -
Facts & Figures
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
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Events
Inside FX, Fox and Hulu’s Comic-Con Activations
The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like “Castle Rock,” “Legion” and “The Gifted.” Here’s an inside look.
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Acquisition
Interactive Statues—think Naked Biker—Sell Portland to the Masses
Portland can practically sell itself with its majestic mountains and rocky
coastline, but marketers had a different plan—The Portlanders. -
Acquisition
The Container Store’s Brilliant Play on Outer Space
The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you. -
Profiles & Campaigns
Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences. -
Demand Gen
Human Element Can Help Align Sales and Marketing
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.
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Acquisition
Stacy’s Snacks and OK! Tap ‘Bachelor Nation’ for Sweepstakes
The partnership swirls around the introduction of
a new Stacy’s cheesy snack.