Engagement
-
Acquisition
Oracle Sweeps Sends Winner to Space
It’s out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner …
-
Engagement
Kraft and Masterfoods Agree to Modify Children’s Ads
Last month, both Kraft Foods Global, Inc. and Masterfoods, Inc., agreed to changes in their marketing to children after their promotional materials were challenged by consumer advocacy groups. In the Kraft case, a print ad for Post cereals entitled …
-
Engagement
Running a Successful Recognition Program
Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of …
-
Engagement
Broadway Makes Giving Easy with Gift Cards
Just in time for the holidays, the League of American Theatres and Producers, Inc. is making gift giving a little easier for consumers through a new Visa-branded Broadway gift card, a prepaid card that can be used to buy tickets to Broadway musicals, …
-
Engagement
Majority Not Happy With Employee Incentive Programs
While incentive programs have a big impact on employee productivity and retention, many employees are unhappy with their current programs, according to a recent poll by St. Louis-based Maritz Research. The study reports that, of the 1,002 randomly …
-
Engagement
Business Travelers Remember Promotional Products
If you’re a brand marketer trying to get your product’s name out to the public, then you want to get a branded promotional product into people’s hands. According to a recent survey conducted by L.J. Market Research for Promotional Products Association …
-
Engagement
Revving Up Sales Motivation
How to incent the folks selling incentives? Up the ante—in fact, rev it up. One lucky employee of CorpLogoWare, a Miami-based promotional products distributor, will win a Porsche Boxter ‘S’ at the company’s annual awards banquet in Las Vegas in …
-
Acquisition
Pepsi Sweeps Sends Winner to Apprentice Finale
Pepsi-Cola North America has teamed up with one of NBC’s most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one …
-
Acquisition
Hilton Teams With Yes, Dear
Hilton Garden Inn hotels and Twentieth Television have teamed in a sweepstakes to incent viewers to watch the syndicated Yes, Dear comedy series. Consumers can log on to YesDearSweepstakes.com or Hiltongardeninn.com for a chance to win a …
-
Acquisition
Clorox Issues Warning Regarding Lottery Scam
The Clorox Co. has issued a warning about a lottery scam targeting consumers, particularly the elderly, throughout the U.S. Victims of the scam report receiving a letter that claims they have won a large cash prize from the International Lottery …