Engagement
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Acquisition
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative
storytelling in marketing apart is the thoughtful and meaningful content that
actually makes up the storyline. -
Acquisition
Catch Up on July’s Greatest B2C Reads
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
some tips or advice on converting customers or rewriting your org structure? We’ve got that too! -
Acquisition
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down. -
Agencies
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar?
Take some lessons from our Military personnel. -
Demand Gen
Break Down the Wall Between B2B Sales and Marketing
Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.
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Facts & Figures
Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
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Acquisition
Tweet Storm Brews Over “Urban Renewal Brewery” Name
Things don’t always go as planned, do they?
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Acquisition
Domino’s Enters Esports with Other Heavy Hitters
Domino’s has signed on as a presenting partner of Gfinity, scoring
exclusivity within the quick service restaurant sector. -
Acquisition
BK Stunt Tackles Unfairness of Pink Tax
Using one of its restaurants as a back drop, Burger King filmed unsuspecting
female customers as they were charged more than men for the same box of fries. -
Data & Analytics
When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”