Engagement
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Profiles & Campaigns
MLB Players Can Now Pitch Beer
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
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Acquisition
Walgreens Buys a Stake in Birchbox and Sets up In-Store Beauty Experiences
Birchbox will set up in-store experiences in an initial 11 test locations
rolling out this December through early 2019. -
Acquisition
Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game
McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes. -
Acquisition
Frictionless Marketing: Retail’s Next Frontier
Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.
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Acquisition
P&G Co-Hosts #SheIsEqual Summit
The #SheIsEqual Summit convened what P&G termed “the brightest
minds in policy, the private sector and entertainment.” -
Digital
SEO for Content Marketers: Key Tips
SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.
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Acquisition
3 Ways CMOs Can Bring an Enterprise Mindset to Marketing Efforts
If you’re not already making moves to align the organization around the customer
and collaborate across all departments, now’s the time to do it. -
MarTech
Chatbots from Czech to Chinese (And Everywhere in Between)
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.
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Acquisition
Mastercard’s CMO on Taking “Priceless” to New Levels
Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign. -
Direct Marketing | Print
Targeting Americans Over 50: 4 Tips
With about 20 percent of the U.S. population expected to be over 65 by 2030,
marketers need to think about consumers over 50 too.