Engagement
-
Engage & Convert
3 Tips to be More Comfortable On Stage
As the theory goes, people are more afraid of public speaking than of death. Learn how to put yourself—and the audience—in a place to succeed.
-
Acquisition
The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has
raised the stakes for brands who want to engage female consumers. -
Acquisition
Self-driving PepsiCo Snackbots Invade California Campus
Satisfying the munchies just got a bit easier for students at
the University of the Pacific in Stockton, CA, with snackbot. -
Demand Gen
Q&A: Using Data to Power Human Connections
Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.
-
Acquisition
“Make the First Move” Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
-
Social
How to Grow a Meaningful B2B Instagram Following
For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.
-
Acquisition
Calvin Klein Drops Print in Favor of Digital
Calvin Klein—known as much for its iconic denim as it is for its luxurious,
glossy and often controversial print campaigns—is saying goodbye to print. -
Acquisition
Why You Should Emulate These 5 Brands’ Personalized Marketing Strategies
Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.” -
Acquisition
3 Benefits of Activating Influencers Around Major Life Stages
Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact. -
Agencies
2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.