Self-driving PepsiCo Snackbots Invade California Campus

Posted on by Patty Odell

Satisfying the munchies just got a bit easier for students at the University of the Pacific in Stockton, CA.

Just arriving on campus is a robotic, snack-wielding, six wheeled, self-driving bot that is well-stocked with snacks and beverages and standing at the ready to deliver orders from any of the 5,000 students.

snackbotCalled snackbot, the robot is designed for the outdoors, using a camera and headlights to make its way through darkness and rain. All-wheel drive capabilities handle curbs and steep hills as it delivers snacks from Hello Goodness, a curated portfolio of better-for-you brands from PepsiCo, to designated locations around campus.

Students can order food and drinks from 9 a.m. to 5 p.m. via the snackbot App to be delivered to more than 50 designated areas across the 175-acre campus. The bright green and white bots are stocked with a variety of items, including Smartfood Delight, Baked Lay’s, SunChips, Pure Leaf Tea, bubly, LIFEWTR and Starbucks Cold Brew and have a range of more than 20 miles on a single charge. The ordering app is available for iOS and to those with a University of the Pacific email address.

Snackbots were developed in partnership with Robby Technologies and are the first robots from a major food and beverage company in the U.S. to roll out, PepsiCo said.


Other articles you might enjoy:

“We’re thrilled to launch our Hello Goodness autonomous delivery snackbots and reimagine college snacking for the future,” said Scott Finlow, vp innovation and insights, PepsiCo Foodservice. “PepsiCo has a unique opportunity to better serve today’s ambitious college students, by joining together the power of the Hello Goodness portfolio with our expertise in design and equipment innovation.”

Building on the initial successes of its Hello Goodness vending platform, PepsiCo has expanded the idea of curated convenience into new formats, locations and experiences to deliver 50,000 touchpoints by the end of the year. Snackbot is part of this effort.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!