Engagement
-
Data & Analytics
Chief Marketer Listline June 10
Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.
-
Acquisition
Jack Daniel’s is Back with its Photo-Sharing Campaign
This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”
-
Direct Marketing | Print
Chief Marketer Listline June 4
Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.
-
Engagement
New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers
This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.
-
Data & Analytics
Why Keeping Your Data Clean Can Help the Environment
Keeping your data clean can not only improve marketing ROI—it can help the environment as well.
-
Engagement
5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget
Here are five ways to improve engagement with fans during the FIFA World Cup.
-
Acquisition
Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
-
Direct Marketing | Print
Chief Marketer Listline May 27
Lists featured this week include Acacia PIP and Madovor Media.
-
Engagement
Old Bay Expands to Craft Beer, the Freezer and New Partners
Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.
-
Digital
Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.