Engagement
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Acquisition
McDonald’s CMO on “Lovin” Campaign
McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
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Data & Analytics
Think You’re Customer-Centric? Think Again
Learn 3 key reasons many companies aren’t as customer-centric as they could be, despite all the data at their disposal.
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Acquisition
Kicking Super Bowl Spots Far Beyond the End Zone
Here’s practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
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Digital
Viral Share Goes Wild on Facebook
Viral share is a marketer’s dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.
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Acquisition
One Simple Reason Differentiates Wal-Mart from all Others
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
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Acquisition
Britain’s Plan for Plain Packaging Terrifies U.S. CPGs
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
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Engagement
Six Gold Winning Big Ideas
Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.
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Acquisition
Hidden Valley Ranch is Hero in Big Game Day Video
Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.
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Acquisition
4 Criteria to Find the Right Audience for Word-of-Mouth Campaigns
Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.
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Engagement
P&G’s Former CMO Jim Stengel on the Future of Marketing
Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.