Engagement
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Digital
Bluetooth Keyboard Arrives with Trays of KFC Chicken
KFC’s Tray Typer is an innovative marketing tool that let’s customers use a bluetooth keyboard to text from their phones.
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Acquisition
7 Content Marketing Tools
This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.
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Agencies
“Fem-vertising” Proves Skyrocketing Effectiveness
“Fem-vertising” is making great strides as a new marketing method to put women and girls in a more realistic light.
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Acquisition
Inside Cape Cod Chips, a Chance to Win $5,000
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.
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Engagement
Puppies Delivered by Drone?
The Humane Society is out with a public service announcement sending a message about the cruelty of puppy mills through an unbranded video.
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Acquisition
A Chat with Kevin Krone, CMO of Southwest
Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company’s rebranding and data.
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Engage & Convert
6 Must-Have Players for Your Content Marketing Team
Here are six key roles you’ll want to fill to create a winning content marketing team.
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Acquisition
Can Virtual Reality Deliver Big Dollars for North Face Stores?
Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.
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Acquisition
Four Steps to Brand Success for Social Good
Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.
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Acquisition
Beringer Bets on Breakthrough Sampling Technology
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.