Engagement
-
Acquisition
LinkedIn’s VP Marketing on Mythical Millennials
LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this “mythical” group.
-
Acquisition
Content Marketing to the Mobile Phone
Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.
-
Acquisition
Six Tips to Find and Utilize YouTube Influencers
YouTube Influencers can be an important part of the marketing mix. Here’s six tips to help you find and put them to work successfully.
-
Acquisition
Stoli Brand Director Talks Marketing
Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.
-
Acquisition
Brand as Star? Supporting Actor? Director? Producer?
Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?
-
Acquisition
Three Ideas to Disrupt Marketing
Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.
-
Acquisition
7 Reasons to Work with Online Influencers
No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here’s 7 best practices.
-
Acquisition
A Lesson in Sampling Best Practices
With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.
-
Acquisition
Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential
-
Digital
Coke “Happiness Meters” Pull from London Tweets
Coke is measuring happiness this summer through “Happiness Meters” that rise when Londoners tweet about Coke or tweet positive thoughts.