LinkedIn’s Vice President of Global Sales Marketing Solutions, Penry Price, authored this article about those mysterious and “mythical” Millennials. He says they frighten marketers.
He opines on the fact that today’s Millennials—ages 18 to 34—are so very different than the Millennials who came before them in so very many ways. He says it’s important for brand marketers to truly understand this market segment and that what moves them is being entertained or enlightened about your brand.
Price delves into Millennials preferences for digital networks, their dedication to social networks, the importance of initiating a dialog and other insights.
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