Engagement
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Acquisition
Marketing to Women is Evolving. Are you ready?
Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.
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Data Driven ROI
Five Ways to Improve Brand Loyalty
Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.
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Acquisition
75 Social Media Marketing Benefits: Infographic
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.
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Engagement
What the New FTC Endorsement Guides Mean for Marketers
The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.
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Digital
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
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Acquisition
Who You Need for a Great Content Marketing Team
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
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Data Driven ROI
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
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Digital
Drizly Uses Personalization to Target Alcohol Buyers
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
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Data Driven ROI
The Ups and Downs of Socially Conscious Brands
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
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Data & Analytics
Making CRM stick – Five Ways to Increase CRM Adoption
Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.