Engagement
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Email
Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
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Demand Gen
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
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Acquisition
Dig It: 3 Ways Anthropology Can Enhance Sales Training
There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.
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Acquisition
30-Days of Prizes is Big Win for Dremel
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.
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Acquisition
How Cause Marketers Use Social Influencers to Make Change
Combine the power of social influencers with a young, engaged generation who want to
make a difference and you have powerful opportunities to make change. -
Acquisition
YouTube’s New Updates: What You Need to Know
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.
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Acquisition
UPS Consumer Experience is All About Taylor Swift’s New Album
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS
has activated a consumer experience to engage the legions of Swifties. -
Agencies
Tips for Agency Owners to Reach that $1 Million Mark
New agency owners have plenty of hoops to jump through and finding ways
to get to—and surpass—the $1 million revenue mark is one of those hoops. -
Direct Marketing | Print
Whirlpool & Firestone Building Products’ B2B Live Event Tips
Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.
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Acquisition
B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More
Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.