Engagement
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Agencies
Marketing and Advertising Talent Crisis Looms: ANA Study
Three groups were surveyed—the advertising and marketing industries, academia
and new hires/college students. Each group has it’s own set of issues. -
Acquisition
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC. -
Data & Analytics
Trifacta Creates a Tiered ABM Focus
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
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Acquisition
What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and
lessons learned, as well as what brands are doing right. -
Acquisition
How Lay’s Do Us a Flavor Stays Crisp Year After Year
Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.
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Acquisition
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com. -
Acquisition
Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers. -
Data Driven ROI
Engaging Professionals is Challenging for B2B Healthcare Marketers
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.
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Demand Gen
To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.
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Acquisition
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.