Engagement
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Acquisition
KIND Challenges Competitors with Taste Tests
KIND is putting its new line of KIND Protein bars up against the big boys
and letting consumers decide based on taste. -
Digital
Three Trends Shaping the Future of Influencer Marketing
Consumers and marketers should be concerned about the authenticity
of influencer marketing. Here’s three trends to consider. -
Acquisition
How To Spot Un-Authentic Influencer Content
With the focus on influencers and the proliferation of sponsored content, authenticity
has never been more important. Here are 7 red flags to watch for. -
Acquisition
Dr Pepper’s Massive Playbook for its CFP Sponsorship
Dr Pepper Snapple Group’s Chief Commercial Officer Jim Trebilcock talks about the
mega marketing campaign around its CFP sponsorship. -
Acquisition
Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding. -
Acquisition
Stunning Innovations and Unexpected Happenings from CES 2018
For those of us that didn’t get to CES 2018, here’s a roundup of some of
the hottest innovations—and striking factoids—from the event. -
Acquisition
With Millennials in Mind, Diet Coke Relaunches
Diet Coke relaunches after 35 years with a sleek new look,
bold flavors and a bubbly campaign. -
Profiles & Campaigns
National Championship Excitement is Electric for Ideal
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
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Digital
The Best of 2018 Influencer Marketing Trends
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.
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Data & Analytics
6 Reasons to Keep Data Clean in 2018
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.