Engage & Convert
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Acquisition
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Digital
Get Ready to Own the Customer Experience
Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.
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Acquisition
Pepsi + Pizza Hut Partner in Emoji Promotion
Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.
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Acquisition
The Pink-Out of Women’s Marketing
As this article from the Chicago Tribune points out, the “ ‘for her’ marketing approach seems to have lost its appeal.” Here’s what you need to know.
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Acquisition
JetBlue’s Marty St. George on Why the Brand Isn’t Just a Fad
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.
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Acquisition
4 Ways to Reach the New Millennial: Generation Z
Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.
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Acquisition
Bacardi Takes Havana Club Rum National
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
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Acquisition
How to Improve Your Mobile Marketing Campaigns
Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.
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Acquisition
Red Bull + GoPRO = Extreme Marketing
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
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Data & Analytics
The ABCs of ABM: Getting Started in Account Based Marketing
Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.