Engage & Convert
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Acquisition
3 Key Content Experience Elements to Drive Business Goals
To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.
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Acquisition
Stella Artois “Host One to Remember” Campaign Gets Underway
Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
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Acquisition
5 Key Takeaways for CMOs from Cannes
Takeaways for CMOs from Cannes offer insights into what some of the world’s top marketers have on their minds.
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Acquisition
8 Omni-Channel Marketing Pitfalls to Avoid
While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.
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Acquisition
At KFC, Charge Your Phone While You Eat
In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
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Acquisition
Chobani Edible House Introduces Snack Dips
Chobani Mezé Dips are being introduced with an “edible” house in NYC and a giveaway for a July 4th holiday to stay there.
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Agencies
Past Unilever Campaigns Drove Move to End Stereotyping Women
A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.
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Acquisition
Forgot Something? Perhaps it’s the No. 1 Step for Content Marketing
Pumping out great content? Don’t forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.
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Acquisition
London Bans Unrealistic Body Image Ads on Subway
London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.
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Acquisition
Ad Companies for Cannabis Sprout Up
Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.