Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
The event was headlined by three hosts that co-curated a theatrical journey of the brand’s legacy—actress Hilary Duff, culinary wizards Bompas & Parr and time traveling performance creator Juliette Campbell of Shanghai Mermaid.
Supporting the kickoff are surprises for OpenTable members, touchable digital videos where consumers can explore and purchase products and stops by the Stella Artois airstream fleet at food, film and art festivals across the country.
“Stella Artois boasts a rich 600-year heritage filled with moments and characters that have helped shape the brand we are today,” said Harry Lewis, vice president, Stella Artois. “This summer, we are on a quest to inspire as many consumers as possible to leave their own mark by hosting memorable events. With a little substance and spark, any moment can go from ordinary to extraordinary.”
Stella Artois and its agency, Mosaic, won 3 2016 PRO Awards earlier this month for the “Stella Artois Sensorium,” a premium, hands-on dining experience to show its target audience of adventurous consumers ages 25-34 in the Toronto area that it truly was a premium beer. Mosaic won the Gold PRO Award in the Best Local/Regional Campaign category. The Silver PRO Award went to The Marketing Arm and AT&T for the “College Football Everywhere” program and the Bronze to Index Promotions and The San Francisco Giants for the “Pence on the Fence” campaign.
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