Engage & Convert
-
Acquisition
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC. -
Acquisition
What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and
lessons learned, as well as what brands are doing right. -
Acquisition
How Lay’s Do Us a Flavor Stays Crisp Year After Year
Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.
-
Acquisition
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com. -
Acquisition
Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers. -
Demand Gen
To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.
-
Acquisition
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M. -
Email
Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
-
Acquisition
Building Winning Webinar Programs
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.
-
Data & Analytics
What the Federal Government Can Learn from B2B Marketing
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.