Engage & Convert
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Acquisition
How Birchbox’s One-Day Social Media Event Drew Astonishing Results
Hear from Birchbox’s CMO on how it built a “war room” to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
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Acquisition
Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience. -
Demand Gen
Nerf Guns and ABM Help Cybereason Hit Targets
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
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Acquisition
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make using social media
to activate sponsorships an attractive channel. -
Acquisition
Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy. -
Acquisition
5 Insights for Marketing to Baby Boomers
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.
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Acquisition
Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults. -
Acquisition
Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
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Acquisition
Clorox Says Clean is “An Idea” in New Short Films
Clorox is using short films as a way to push a more human message,
that using its products can bring about emotional change. -
Agencies
Marketing and Advertising Talent Crisis Looms: ANA Study
Three groups were surveyed—the advertising and marketing industries, academia
and new hires/college students. Each group has it’s own set of issues.