Engage & Convert
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Acquisition
10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
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Acquisition
KIND Challenges Competitors with Taste Tests
KIND is putting its new line of KIND Protein bars up against the big boys
and letting consumers decide based on taste. -
Acquisition
How To Spot Un-Authentic Influencer Content
With the focus on influencers and the proliferation of sponsored content, authenticity
has never been more important. Here are 7 red flags to watch for. -
Acquisition
Dr Pepper’s Massive Playbook for its CFP Sponsorship
Dr Pepper Snapple Group’s Chief Commercial Officer Jim Trebilcock talks about the
mega marketing campaign around its CFP sponsorship. -
Acquisition
Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding. -
Acquisition
Stunning Innovations and Unexpected Happenings from CES 2018
For those of us that didn’t get to CES 2018, here’s a roundup of some of
the hottest innovations—and striking factoids—from the event. -
Acquisition
With Millennials in Mind, Diet Coke Relaunches
Diet Coke relaunches after 35 years with a sleek new look,
bold flavors and a bubbly campaign. -
Digital
The Best of 2018 Influencer Marketing Trends
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.
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Acquisition
The New Gold Rush: Marketing to Silver Surfers
Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers. -
Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand.