Engage & Convert
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Acquisition
KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile
product launches—all tied to a music legend. How did she do it? -
Acquisition
Last Fan Standing Wins a Mercedes-Benz
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it
found a way to tie in to the Big Game. -
Acquisition
Avocados from Mexico Whips Up Clickable Emojis for Super Bowl
The marketing arm for growers and importers is building on the
successes it has found sponsoring Super Bowls. -
Acquisition
Marketing Explodes in Countdown to the 2018 Olympics
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here’s
a look at what Dow, Intel, Dick’s Sporting Goods and a few others are up to. -
Digital
13 Tips for Creating More Useful B2B Content
There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.
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Acquisition
28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities. -
Acquisition
3 Ways Sports Marketers Can Improve ROI
With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports. -
Digital
Tips for Great Webinars in 2018
Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?
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Acquisition
How to Take Your Experiential Marketing to the Next Level
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
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Demand Gen
Hey B2B Marketers—Think More B2C in 2018
Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.